This Privacy Policy describes how Pawprint collects, uses and shares your personal data when you use our website (www.pawprint.eco). It also provides information on your rights regarding this data.
We collect additional data when you use our carbon reduction tool via the website (www.app.pawprint.eco) or the mobile application. For the purposes of clarity, we ask users of our platform to agree to this application privacy policy separately when creating a Pawprint account.
Click on any of these headings to jump to the respective section:
This website is operated by We Are Pawprint Limited (otherwise known as Pawprint). We are a company registered in Scotland with registration number SC630021.
We collect, use, store and transfer different kinds of personal data about you. We have set out further details below.
This includes your IP address, information about your browser, your time zone, location setting and your language preferences. Please see our cookie policy for further details about the technical data we collect.
We automatically collect information about how and when you have accessed our website by using our servers and other technologies. Please see our cookie policy for further information.
We do not collect any special category personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
Periodically we offer opportunities to invest in our business. To date we have engaged the services of the investment management company Crowdcube to do this. During the fundraising activities Crowdcube is the Data Controller of all personal data they collect from potential investors.
Further information about their collection and processing of personal data is available at their website: https://www.crowdcube.com/.
Once fundraising activity has concluded, Crowdcube provides us with details of these new investments. This information will include some personal information, such as contact information for corporate investors, and details of investment as well as contact information for individual investors.
Who do we share recordings with: recordings will be reviewed by our Product team internally and we’ll never share material with external parties without permission. Copies of recordings can be shared with you on request
We will only use your personal data where the law allows it. We have set out below a description of all the ways we plan to use your personal data, and which legal bases we rely on. We have also identified our legitimate interests for using your personal data where appropriate.
We may process your personal data for more than one legal basis depending on the specific purpose for which we are using your data. Please contact us if you require details about the specific legal basis we are relying on to process your personal data where more than one ground has been set out in the table below.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for a reason compatible with the original purpose. If we decide to use your personal data for another purpose, we will update this Privacy Policy and our users. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you by updating this Privacy Policy and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We won’t ever sell your personal data to third parties. We may share insights containing anonymised / aggregated data with selected third parties. Anonymised / aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. We’ll do this only where it fits in with our mission - for example, to assist a council/local authority to investigate where to route a new cycle lane or bus route, to help a commercial organisation to develop a new low carbon product or, where you have signed up as part of our service, to help a business (including your employer / organisation) to understand the carbon footprint of the business and how it could be more climate-friendly in its policies / activities.
Who we share your data with
We may share your data with the following third-party service providers for the purposes set out in the section How We Use Your Personal Data.
We may also share data with law enforcement agencies, public authorities or government bodies as required by law.
We will also disclose your personal data to prospective sellers or buyers and new owners:
Some of our third party service providers are based outside the UK and the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the UK and the EEA.
Where we transfer your personal data in the above situation we shall ensure that appropriate safeguards are put in place to ensure that the transfer of your personal data complies with the current applicable data protection legislation.
We retain data for as long as necessary:
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
We may retain anonymised / aggregated data which we can use indefinitely.
If you have any specific questions about how long we are retaining data please contact us at hello@pawprint.eco.
We may update/change this Privacy Policy every so often. When we do, we will revise the Date of Last Amendment.
We recommend you check this Privacy Policy every time you visit our website. We may publicise on our website that our Privacy Policy has changed (e.g. a statement on our home page or by using a push notification). We will also notify changes to you by email (provided we have your email address).
Upon receipt of the updated policy, if you no longer want us to process your data, please contact us on hello@pawprint.eco and request that we delete your data. We will delete your data in accordance with the section How Long We Keep Your Data.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Our website and the tool may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website or the application, we encourage you to read the privacy policy of every website you visit.
Under certain circumstances, you may have the following rights under data protection laws in relation to your personal data:
Please contact us on hello@pawprint.eco to exercise any of your rights.
You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us on hello@pawprint.eco in the first instance.
If you have any questions about this Privacy Policy or our privacy practices, including any requests to exercise your legal rights, please contact via:
We Are Pawprint Limited
hello@pawprint.eco
5 South Charlotte Street, Edinburgh, EH2 4AN
October 2022
